What it means to be «à la mode» today.
Since 2004, designer Aude Lehmann (1976) and literary scholar Tan Waelchli (1974), both based in Zurich, have developped the book series Whyart – Aura, Glamour, A la mode, examining the current landscape of design, art and popular culture.
The third volume asks what it means to be «à la mode» today. When Karl Lagerfeld works for H&M, Bruno crawls on the runway behind Paris Hilton and Louis Vuitton sell their bags inside a Murakami exhibition, this indicates that the frontiers which used to separate art and fashion, original and copy, in and out are no longer extant. A la mode therefore proposes a new approach to fashion. From Viktor & Rolf to 50Cent, from Kate Moss to Sarah Jessica Parker, the various contributors seek out a «third way» of fashion transcending the old dichotomies.
With contributions by Bastien Aubry
, Anus Belkrem, Dimitri Broquard
& Valerio d'Odorico, Anuschka Blommers & Niels Schumm, Daniela Janser, JOFF & Julia Born, Florian Keller, Susanne von Ledebur, Cynthia Leung, Simone Meier, David Ratmoko, Shirana Shahbazi
, Zsigmond Toth, Lex Trueb, Tirdad Zolghadr