Anna Franceschini

Anna Franceschini (born in 1979 in Pavia) is an Italian artist, experimental filmmaker, and video artist working in a wide variety of media, including film, performance, kinetic sculpture, and photocopy. In her practice, Franceschini explores the multiple ways of displaying commodities. Underlying her observation of reality is cinema through its constituent elements: movement, light, framing, and editing. Performances, Xerox copies, kinetic sculptures, "bachelor(ette) machines"—which inject femininity into the Duchampian idea of apparatus—are, for the artist, "a cinema by other means." Reversing the ends of the discussion about "cinema as machine," she redirects the gaze toward the hypothesis of a "machine as cinema." By creating sculptures intended as moving images, she turns commodities into quasi-living beings: devices whose subjectivity emerges only within a mise-en-scène.