The reissue of issue 34 of the critical graphic design journal: a questioning of the criterion of "beauty" applied to typography and the challenges of the "Most Beautiful Swiss Books" award.
It was during the century of Enlightenment that aesthetics became autonomous, that the Beautiful separated itself from the Good and the Useful, like a form of free access to meaning, to truth. And one might well ask if, beginning with the Industrial Revolution, design, from dessin to dessein, has not to some extent taken up the torch of the applied techniques of the former regime of the art of doing and making, and of beauty. What has become of the term "beautiful" as applied to typography, understood as the art of shaping books, since 1943 and the establishment of the "Most Beautiful Swiss Books" award under the influence of the famous Jan Tschichold?
Faire is a bi-monthly magazine dedicated to graphic design, published from October to June, distributed issue by issue or in the form of anthologies of three or four issues. Created by Empire, Syndicat studio's publishing house, Faire is aimed for undergraduate students as well as researchers and professionals, documenting contemporary and international practices of graphic design, along with the history and grammar of styles. Each issue focuses on a single subject, addressed by a renowned author.
"Critical publications dedicated to the analysis of Graphic design are sadly few and far between today, particularly in France, but also in Europe as a whole. Adopting an analytical and critical posture with regard to the forms and activities of Graphic design, Sacha Léopold and François Havegeer intend to establish a printed publication that deals with these practices. The publication will work with seven authors in its first year (Lise Brosseau, Manon Bruet, Thierry Chancogne, Céline Chazalviel, Jérôme Dupeyrat, Catherine Guiral and Étienne Hervy). This initially limited choice, linked to a desire to propose an experience with a group that has previously participated together in projects, will then allow for the inclusion of foreign authors in the second year of publication."
