Alexandra Midal

An analysis of the processes by which certain seemingly innocuous popular forms of modernity are used to serve fascism, through the example of synchronized dancing, which was imbued with the symbolism of Nazi domination.

Witches of Design interweaves design with the rebellious and feminist figure of the witch, based on the history of the messianic, socialist, utopian, and egalitarian Shaker sect in the 18th century.

Witches of Design interweaves design with the rebellious and feminist figure of the witch, based on the history of the messianic, socialist, utopian, and egalitarian Shaker sect in the 18th century.

An essay by Alexandra Midal on visual learning experiences through images, based on two revolutionary projects by major 20th-century designers: Charles & Ray Eames, Georges Nelson and Alexander Girard, and Ken Isaacs.

At the crossroads of design, art, architecture and popular culture, Alexandra Midal investigates the techniques developed by artists, designers and revolutionaries to conceal information and messages, through the lens of the coded language of flowers.

The simultaneous emergence of the serial killer and the assembly line as expressions of the rationality of modern production methods.

In Design by Accident, Alexandra Midal declares the autonomy of design—in and on its own terms. This meticulously researched work proposes not only a counterhistory but a new historiography of design, shedding light on overlooked historical landmarks and figures while reevaluating the legacies of design's established luminaries from the nineteenth century to the present (new edition).