This publication provides an in-depth exploration of the artists joint project Olt
, focusing on a 1967 promotional campaign by the French oil company Elf. The book highlights Mosset and Sauvage's common interest in graphic design
and roadside art, and features a text by Jill Gasparina on the circle as a symbol of visual modernity, as well as an interview with the two artists.
This book gives an account of a project initiated by Jean-Baptiste Sauvage. In 2013, the artist came across a photograph of a red circle painted on the gable of a gas station, and remembered that he had already encountered similar red circles during his travels on the roads of France.
These geometric shapes echoed the abstract mural painting work he had been developing at the time: appropriations
of logos, which he put back into circulation in public space
. After deciding to do some more specific research, he discovered the scale of the advertising campaign orchestrated during the launch of the Elf brand in April 1967. He started assembling a diverse archive of documents (postcards, advertising leaflets, promotional objects, photographs of the time), photographed vestiges of red circles still visible on the roadsides, and contacted some of the people behind the campaign, such as Jean-Marc Chaillet and Alain Boisnard.
The project took a new turn when Jean-Baptiste Sauvage happened to run into Olivier Mosset at an exhibition opening: he knew of Mosset's sensitivity to roadside art and his interest in “found abstractions.” The two artists decided to “remake” one of the red circles. After a scouting phase, they chose the station in Peyrus, at the foot of the Vercors in the Drôme. The red circle was inaugurated in July 2017.
While still in the scouting phase with Olivier Mosset, Jean-Baptiste Sauvage discussed his project with Fabienne Grasser-Fulchéri, the director of Espace de l'Art Concret, who decided to offer an exhibition to the two artists. There is in fact a certain convergence between this research and the identity of Espace de l'Art Concret: the collection includes pieces by many artists who have worked in the fields of both art and graphic design. There are also works by Olivier Mosset in the Donation Albers-Honneger collection. The exhibition, which opened in April 2017, presented works by Jean-Baptiste Sauvage and Olivier Mosset, documentation on their research and scouting, and archives of the launch of the Elf brand.
The idea to create a publication on this project came to Jean-Baptiste Sauvage very early, and in 2015 he started discussing it with Jean-Marie Courant, who suggested that Jill Gasparina should become involved as the author.
This book, the final component of the Olt project, offers a detailed interpretation of what is at play in the work of Mosset and Sauvage, and through texts and images, it presents the history to which this work belongs.
Published on the occasion of the eponymous exhibition at Espace de l'Art Concret
– Centre d'art contemporain, Mouans-Sartoux, France, from April 1 to November 5, 2017.
(born 1944 in Berne, lives and works in Tucson) worked
in Paris from 1965 to 1977, participated in the creation
of the group BMTP
and then went to live
in New York. He did numerous exhibitions with
the Radical American Painters in the 1980s.
describes himself as a painter
rather than an artist. His work is based
on a principle of neutrality, radicality and
self-effacement that constantly challenge
the limits of painting. His
approach involves continually going back to previous explorations and diversifying them, taking
care to integrate into his conceptions the conditions in which they appeared, to modify his work
in line with the current cultural context, thus questioning
painting in its initial materiality.
Whether he is borrowing logos or motifs found in advertising to reinject them into reality, or conducting specific research as in the case of the Olt
project, the work of Jean-Baptiste Sauvage (born 1977 in Saint-Étienne, lives and works in Marseille) is usually developed through in situ
gestures. His interventions take place either in the urban environment (for example, the series of mural paintings
he began in 2011) or in exhibition spaces. They are also extended through publishing projects (On Forme
in 2009, Razzle Dazzle / Blue Line
in 2014). Moreover, he enjoys collaborating with artists or graphic designers. Images, which he views as both mediums and tools, play a central role in his work, which expresses a view “on the ideologies and dysfunction betokened by the formalization and "pictorialization" of our living spaces” (Anne Giffon-Selle
). Jean-Baptiste Sauvage is a member of the editorial committee for the magazine Dé(s)génération
. He has been teaching at ESADMM in Marseille since 2011.
See also Olivier Mosset
; Mosset & Christophe
; Catherine Perret: Olivier Mosset – Painting, even
Text by Jill Gasparina.
Interview with Olivier Mosset & Jean-Baptiste Sauvage by Jill Gasparina.
Graphic design: Jean-Marie Courant & Malou Messien (Catalogue Général).
Published by Catalogue Général.
published in September 2018
bilingual edition (English / French)
17,5 x 26,8 cm (softcover)
160 pages (color & b/w ill.)
ISBN : 979-10-92677-06-5
EAN : 9791092677065
out of stock