An expanded reprint of the issue dedicated to the type specimens of the Swiss type foundry Lineto.
For Lineto (https://lineto.com) the Specimen plays out through forms and formats in order to promote the foundry's typefaces: books, posters, envelopes, pamphlets, letter transfers, print ads, and video clips as well as inflatable structures and bootlegs of logotypes. When Reala published LL Biff in 2000, the specimen employed graffiti culture and its modes of distribution, along with a combination of two references: "Medium is the message"*, "Style is the message". For Lineto the citation is a form that allows them to distribute their typographic catalogue while promoting diverse cultural fields: "Ignorance of your own culture is not considered cool!".
Olivier Lebrun is a graphic designer based in Paris who mostly works on publishing projects that explore relationships between container and content, speaker and receiver, expert and amateur, ignorant and master, success and failure. Since 2026, he has been part of Rollo Press, an independent press founded by Urs Lehni in Zürich.
Faire is a bi-monthly magazine dedicated to graphic design, published from October to June, distributed issue by issue or in the form of anthologies of three or four issues. Created by Empire, Syndicat studio's publishing house, Faire is aimed for undergraduate students as well as researchers and professionals, documenting contemporary and international practices of graphic design, along with the history and grammar of styles. Each issue focuses on a single subject, addressed by a renowned author. Adopting an analytical and critical posture with regard to the forms and activities of graphic design, editors Sacha Léopold and François Havegeer have been running this print magazine since 2018, working with a growing list of authors (Mathias Augustyniak, Stuart Bertolotti-Bailey, Lise Brosseau, Manon Bruet, Thierry Chancogne, Céline Chazalviel, Jérôme Dupeyrat, Aude Fellay, Catherine Guiral, Étienne Hervy, James Langdon, Olivier Lebrun, Victoire Le Bars, Alexandra Midal, Camille Pageard, Remi Parcollet, Sonia de Puineuf, Simon Renaud, Benjamin Thorel, Rica Cerbarano...), resulting in unique and varied topics and writing styles.
