How About Another Problem?

Lorenza Longhi's practice centers on the circulation of images, materials, and value systems within consumer culture. Working across screen printing, sculpture, installation, and re-constructed furniture, she often reinterprets familiar objects and design elements to expose the subtle pressures embedded in them. By manipulating surfaces, textures, and production processes, Longhi reveals how aesthetics regulate social behavior, status, and aspiration. Her objects—whether printed panels or hybrid forms derived from interior décor—highlight the instability of meaning as things move between domestic, commercial, and institutional settings.
In her 2025 exhibition at Kunst Museum Winterthur, How About Another Problem?, Longhi elaborates these concerns through works that respond directly to the museum's architecture. Screen-printed panels featuring abstracted flowers pierced by camera-lens motifs evoke the surveillance-driven visual culture shaping contemporary life. Meanwhile, elements resembling furniture or functional fixtures introduce a tension between utility and display, complicating expectations of refinement and production value. Irregularities—misalignments, visible joins, uneven prints—are deliberately preserved, foregrounding the labor behind objects typically associated with industrial perfection and consumer polish.
Longhi's new spiral-bound catalogue echoes her longstanding interest in modest, industrially inflected production formats. By adopting a format associated with prototypes, manuals, or working documents, the catalogue positions itself as an active tool rather than a luxury object—extending Longhi's ongoing examination of value, functionality, and the aesthetics of the everyday.