Self-taught Belgian artist Guillaume Bijl (1946-2025), is mostly recognized for his alternative take on
conceptual art, his desire to directly engage the viewer, and his
Transformation Installations started in the late 1970s. In these works he realized meticulous imitations of everyday realities in galleries and museums, mainly focusing on trade and exchange locations—whether in commodities, information, or skills. One of his most famous pieces is his groundbreaking
Lustrerie Media installation shown in Art Basel in June 1984 for which he transformed the entire booth of his gallery into a light shop. Bijl's practice was however much richer and more diverse and largely went beyond this landmark series. Among other shows, Guillaume Bijl has participated in the Venice Biennial in 1988 and 2009, documenta IX (Kassel) in 1992, the
Lyon Biennal in 2013, the Istanbul Biennal in 2013, and Münster Skulptur Projekte in 2007.
