The work of Geoff McFetridge is concerned with the human condition. He engages existence and semiotics from a curious, pragmatic, poetic and personal point of departure. His paintings, drawings and sculptures often (quite literally) circle around topics such as beginning and end, relation and understanding, perception, the transcendental and the unconscious. But in McFetridge's work these common human themes are investigated with the lightness of an intuitive graphic vocabulary. Complex and dense while equally fragile and sparse, McFetridge's visual language is dance and mountaineering: heavy in preparation, light in execution. Coming Back Is Half The Trip consists of studies for paintings and sculptures shown in his fourth solo exhibition with V1 Gallery / Eighteen in Copenhagen. The book, in conjunction with the exhibition, offers new approaches to cognition. McFetridge ventures on to the ledge of meaning, bringing us with him on a trip that we can sense, but struggle to verbalize. A meditative, empathic state of mind, where we are connected beyond time and words in recognition of our complex existence. Visual art.
Published following the eponymous exhibition at V1 Gallery / Eighteen, Copenhagen, from October 27 to November 24, 2018.
Born in Canada, but trained at the California Institute of the Arts, McFetridge won public acclaim as a designer when he was still a student. For two years, he was art director of the famous underground Beastie Boys magazine Grand Royal. Since then he has worked for numerous clients ranging from Nike, Pepsi, and Stüssy to Burton, Girl and 2K/Gingham. He made clips for Plaid, Simian, and recently also for The Whitest Boy Alive, and he created film title sequences for The Virgin Suicides and Adaptation. He is one of the Beautiful Losers, and makes solo exhibitions from Los Angeles to Paris and from London to Tokyo.