Born in Canada, but trained at the California Institute of the Arts, McFetridge won public acclaim as a designer
when he was still a student. For two years, he was art director of the famous underground Beastie Boys magazine Grand Royal
. Since then he has worked for numerous clients ranging from Nike, Pepsi, and Stüssy to Burton, Girl and 2K/Gingham. He made clips for Plaid, Simian, and recently also for The Whitest Boy Alive, and he created film title sequences for The Virgin Suicides
. He is one of the Beautiful Losers, and makes solo exhibitions from Los Angeles to Paris and from London to Tokyo.