Alexandra Midal

At the crossroads of design, art, architecture and popular culture, Alexandra Midal investigates the techniques developed by artists, designers and revolutionaries to conceal information and messages, through the lens of the coded language of flowers.

The simultaneous emergence of the serial killer and the assembly line as expressions of the rationality of modern production methods.

In Design by Accident, Alexandra Midal declares the autonomy of design—in and on its own terms. This meticulously researched work proposes not only a counterhistory but a new historiography of design, shedding light on overlooked historical landmarks and figures while reevaluating the legacies of design's established luminaries from the nineteenth century to the present (new edition).