english version / version française
Social Media – New Masses
Diaphanes [see all titles] Misceallenous [see all titles]
  Social Media New Masses
Edited by Claus Pias, Inge Baxmann, Timon Beyes.
Texts by Inge Baxmann, Christian Borch, Christiane Heibach, Florian Sprenger, Irina Kaldrack, Theo Röhle, Roland Meyer, Claus Pias, Wolfgang Hagen, Michael Andreas, Dirk Baecker, Sebastian Vehlken, Christopher Engemann, Tim Beyes, Sascha Simons, Carolin Wiedemann, Mirko Tobias Schäfer, Christoph Bieber, Peter Krapp, Marie-Luise Angerer, Charles Ess.
published in April 2016
English edition
16 x 24 cm (softcover)
348 pages (ill.)
€59.95
ISBN: 978-3-03734-642-6
EAN: 9783037346426
in stock
 
The emergence of the new digital technologies and social media has transformed the very concept of the mass gathering. The present volume brings together a collection of studies that analyze this transformation and seize the opportunity to reevaluate the cultural and medial historiography of the masses.
Mass gatherings and the positive or negative phantasms of the masses instigate various discourses and practices of social control, communication, and community formation. Yet the masses are not what they once were. In light of the algorithmic analysis of mass data, the diagnosis of dispersed public spheres in the age of digital media, and new conceptions of the masses such as swarms, flash mobs, and multitudes, the emergence, functions, and effects of today's digital masses need to be examined and discussed anew. They provide us, moreover, with an opportunity to reevaluate the cultural and medial historiography of the masses. The present volume outlines the contours of this new field of research and brings together a collection of studies that analyze the differences between the new and former masses, their distinct media-technical conditions, and the political consequences of current mass phenomena.